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Strategic Services. Guiding clients through a multitude of public image challenges & opportunities.
Companies thrive or die based on public perception. Too often, brands allow themselves to be undervalued, overlooked or grow stale. We work closely with companies to create strong brands that drive growth and opportunity, by enhancing their public image, defining their strengths and anticipating new market needs and trends. Our work ranges from conceptual branding for new launches to personal branding for high-profile individuals and reinvigorating the public image of legacy brands.
It’s not uncommon for angel investors and VC firms to sit on the sidelines while their portfolio companies get all of the attention. But investors who remain behind-the-scenes are at risk of becoming invisible. For firms seeking elevated status, better deal flow and bigger opportunities, we can provide the right public positioning to make it happen. We work with investment groups to boost their public stature and the value of their brands.
Early-stage companies face the classic “cart-before-the-horse” problem: they want (strike that: need) media and industry recognition in order to fuel their business growth, and yet, before that can happen, they must first prove they are successful. So what is a startup to do? We help startups solve this problem through strategic planning, media placements and influencer support. We’ve advised numerous startups over the years, from beta- and stealth-mode companies to those already in Series A and B rounds.
Personal branding is vital in today’s competitive business environment. We work with executives and other prominent individuals to raise their public profiles, improve their media visibility and industry recognition, and get them in front of the audiences that matter. Our clients have signed national book deals, testified before Congress, served as technical advisors to network television shows, keynoted major conferences and become regular on-air contributors for national news shows.
How is the media landscape changing? What factors will influence the news cycle today, tomorrow and beyond? These are important questions for companies to answer when considering long-term strategy, branding and business goals. With over 20 years of experience behind us, we have the know-how to help our clients better understand the shifting winds in the media industry, from the domination of political news to the fracturing of the TV marketplace through new digital platforms.
Sometimes bad things happen to good companies, and when they do, we’re here to help. We’ve advised many businesses in the midst of serious crises, from litigation and “smear campaigns” to data breaches and criminal extortion. Whether it’s a dedicated campaign from a competitor or special interest group, or a lone wolf targeting the company’s reputation, we have the experience and expertise to help clients navigate difficult times - and come out the other side stronger than ever. (Tip: Our expertise is second to none when it comes to data breach and vulnerability disclosure crises.)